With all of the different types of marketing that exist, it might be hard to track down what works best with which media type. In the case of mobile marketing, it is pretty easy to narrow down not only what media you want to focus on but also what audience. Read this article for some great tips.
Make your messages relevant. This is the most important aspect of mobile marketing. A text message can be very personal and it interrupts someone no matter what they are in the middle of doing. Avoid re-purposing an e-mail. Your text message should be short and very relevant to the audience whom you are sending them out to.
Provide instant rewards. With mobile marketing you can give your customers what they want, with no delays. Having a delay can make things lose their value or demand. People will participate in your marketing campaign hoping to get the promised reward. The quicker they get the reward, the happier they will be.
Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them those feelings. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.
Steer clear of texting abbreviations. When you shorten your messages using chat speak, you make yourself and your business seem less professional and credible. Take the time to spell everything out to make sure your messages are clearly understood, and that you come across in a professional and polite manner.
Try not to add files to your message. If possible, you should only include a link. Adding large files, like pictures, to a message will only frustrate the customer, because you are adding to the download time. Also, you may be costing them extra money just to be able to view what you have sent.
Test your program before you start it. Customers do not like broken links, or dead images. Have your business, family, or even a few customers test your messages before you start sending them en masse to your market. Get their feedback to perfect whatever might go wrong, and your customers will thank you for it.
Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.
Use mobile marketing as a means of communication not a means for profit. Your business may be very important to you, but you need to remember that customers do not take well to being treated like money bags. Using your mobile campaign to actually talk to them will increase your sales more than promotions.
When marketing through e-mails or text message, try to include the recipients name in the message. This personal approach makes customers feel important, instead of like just a customer number. Successful businesses help each of its customers to feel individually important because they are important to a businesses growth and success.
Remember when mobile marketing that not every mobile device is the same and thus the content you develop needs to cater to the general field and not anything overtly specific. For instance: Some people have slower connections than others, while others have smaller screen sizes. Be encompassing and not specific.
When creating a QR code for printed advertisements, use a URL shortener to keep the QR code as simple as possible. Simple QR codes are easier to scan. If your potential customer has to attempt to scan a QR code multiple times they might give up, costing you a customer.
Remember that mobile marketing, although it takes place via the mobile net mostly, does not have to work in promotion of an internet business. You can use mobile marketing to promote any on-location business too. In fact, this will allow your customers to see that you’re even more tangible and not just an over-the-phone marketer.
When you are sending a text, it is important to get right to the point. Tell your customer why you are messaging, what kind of deal you are offering, how it will help them out, and also how to take advantage of the deal. This will leave your customers a lot happier because you are not just wasting their time.
To summarize, there are a lot of different ways that you can get your message out there, but few are as direct as mobile marketing. As you saw by the examples in this article, it can be extremely beneficial if you know what you are doing. Hopefully it works well for you.