Today mobile marketing is an incredibly popular career that is emerging. The demand for promoting a business via mobile communication is on the rise. Now is the time to enter into it. Here are some tips that you can use to get you started with your mobile marketing plan.
Get your website mobile friendly! Take a look at your website on a mobile device. Don’t like what you see? Most don’t until you get your site onto a mobile-friendly platform. Look at your content management system to see if it offers a mobile plugin, or talk to a local digital advertising agency to build a solution for you. Either way, it is important to make your site look professional and engaging on mobile devices!
Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.
Remember that text messaging should really be used to retain customers. Customers that already purchase from you are usually more willing to receive direct messaging from you than new ones. Use this to your advantage by offering special deals to current customers. They will feel special from receiving the extra attention.
Never send a message that has not been requested. These unsolicited texts are known as spam, and they can cause a lot of problems for you. Spamming is illegal in most cases, and if you text someone without their explicit permission, you can face hefty fines and other major issues.
Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.
Not any web tracker will do when you’re trying to keep up with the results of your entire campaign. You need to make sure that you’re using a mobile-specific type of software here to keep up with your data. Try different tracking platforms like Bango and Mobilytics to stay up to date with everything.
Although every marketer out there should develop a mobile marketing plan, you should never rush into this type of marketing. Just think, you’ve gone this long without mobile marketing, why would you need to instantly jump into it now? Take your time and take baby steps, working your way up the ladder.
Social media is not a buyer’s market; it’s essentially a large, ongoing conversation that you will need to participate in as a mobile marketer. You cannot be the proverbial salesman here. Instead, you really have to be a mobile user much more than a marketer. This means you need to focus more on communication and less on being authoritative.
Make your ads suitable to small screens and slower speeds or they may not be viewed at all! Most mobile devices have tiny screens and data speeds much slower than a regular PC so design your mobile content to be displayed accordingly or else it may never reach its intended target!
Include QR codes in different types of promotional materials. You can have QR codes in magazines, billboards or flyers. Using QR codes on the internet does not really make sense: a QR code allows you to take a potential customer from a printed form of advertisement into a digital one.
Keep messages short. Remember, in this fast paced world that cellphones are now a part of, shorter is better. It takes less time to read a direct, short message than it does to read a lengthy appeal for business. Keep your communication direct and concise so that people actually read what you send them.
To encourage people to check out your products, advertise them in a free app! Many customers regularly seek out free applications, and are happy to look at some advertisements in order to use them. Try picking an app that has something to do with your services. For example, if you sell beauty products, offer a makeup tips application.
Offer cell phone users a free gift if they subscribe to your mobile content. This can encourage users to opt-in to receive your adverts, which means you don’t have to fear being branded a spammer. You could also offer a gift which requires users to spend money with your company in the future in order to receive all the benefits of the gift.
You should now see why this career is very popular and very in demand. There is so much you can do in it! There is also a ton of information on how to start enjoying the benefits of it. By following these tips, you are well on your way to becoming a successful mobile marketer.