What are your goals when it comes to Facebook marketing? Who is your target audience? How will you get the word out? Don’t know the answer to any of these questions? This article will help you figure out how to create a great campaign on budget and without a huge time investment.
Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys. Almost everyone uses Facebook these days, so you must be different if you want to be noticed before one of your competitors is.
Consider Facebook to be a platform in sharing content. It’s for more than sharing photos and playing games. Use it in that way for your brand. Write real blog posts and promote your blog posts from other channels into your Facebook page. Facebook will bring you a great deal of traffic if you do.
Do not hesitate to share links to other sites on Facebook. If you come across an article or a video your audience will be interested in, think about sharing it on Facebook. It is best to avoid sharing links to website you are in competition against or you could lose customers.
If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Always respond to people when they make a post to your Facebook wall. If someone takes the time to speak to you on your profile page, then you need to make the time to speak back to them. It’s like a phone call: you would never leave it at a message left on your machine, would you?
Create customized tabs to highlight information on your Facebook page. This way you can clearly separate promotions, coupons, freebies and other things that you would like to highlight about your business without having them get lost in your wall posts. When the contest or promotion is over, you simply remove that tab from your Facebook page.
Be careful of sharing any update that’s totally alien to your brand’s typical messaging. You may want to discuss current evens or share a person update, but remember these topics may not be of interest to your subscribers. Post anything of a personal nature using your individual Facebook profile.
Use your Facebook business page as a content platform. You can use your page as a publishing platform that can channel your audience and further the reach of your content. If you have a blog that you write on, update your Facebook page to tell everyone about it and allow them to access it. After all, you may not get visitors to your blog on a daily basis. The more you write and publish in various locations, the further your valuable content can reach your audience.
Stay active on your Facebook page. Using Facebook to market your business is more than simply setting up a profile and hoping people find it randomly. You need to stay active on your page and post status updates, pictures and respond to comments and questions on a regular basis.
You should post videos regularly on Facebook. A video should be much easier to notice than a text update and can be used to share a lot of information with your audience. If you cannot find quality videos your audience will be interested in, consider launching your own video blog.
The most important part of posting on Facebook is establishing long-term ties with other users. Build strong and trusting relationships with those you interact with. Share quality content with your audience and encourage subscribers to interact with you. Don’t forget to reward your loyal customers through promotions and deals.
When you get comments, respond to each of them the best you can. This refers to comments left on the page and those you receive in your inbox. This takes lots of effort and work from you, but the users will appreciate the personal touch.
Post content regularly. Businesses that do not update Facebook at all are sometimes assumed to be shrinking or out of business. Businesses that post rarely are seen as lackadaisical or too casual. Try and post a few times a week to stay fresh in people’s minds without being there every single day.
Whether your plan is to create a business page or just use targeted ads, the advice you’ve read in this article should help you get the job done. Now that you know what the basics are when it comes to marketing on Facebook, use what you’ve learned. Your campaign should end up awesome!