Technology allows us to do many things. We can go anywhere at top speed, see anything as instantly as it happens, and buy anything from any location. Technology also allows us to advertise on anything. Mobile marketing uses technology to advertise on mobile devices, such as cell phones and tablets. The advice in this article will get you started with mobile marketing.
Focus on relevance and timeliness when planning your mobile marketing campaign. Messages received in this format should be brief bursts of information that can be immediately applied. For example, rather than messaging about a sale scheduled weeks in advance, send a reminder shortly before opening hours or provide information not previously available like a change in speaker.
Always supply a call to action. Your customers need to know what they should be doing to purchase from you, and if you do not give them the answer, they will not be purchasing from you any time soon. Tell them you have what they need, and tell them how to get it.
Develop an app. Apps are programs for mobile devices that interact with customers in many different ways. They provide easy access to your business through the program the customer installs on their phone. Make your app useful and appropriate to attract the most attention and downloads from your current and potential customers.
Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.
Keep your text messages, social network posts and e-mails brief and concise. If the message is too long, people tend to dismiss it immediately. The message shout be short, urgent and contain a call of action. It should not be a quarter page ad, but instead a short message aimed to alert consumers of discounts or promotions.
You will have a tough choice in mobile marketing dealing with whether to go with mobile apps or mobile sites. You need to let the actual message choose its medium here. In other words, you should go with the flow with whatever works better with one method than the other. Don’t try to force it to go well the other way.
Independent mobile platforms require a home base or domain. Being mobile is a way to urge people to check out your home base, and also to stay in contact with those customers who are already avid visitors at your home base. Do not focus your business on your mobile marketing endeavors solely.
Text abbreviations are not for mobile marketing campaigns, as not every customer will be familiar with their meanings. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!
Create an opt-in database. Don’t sabotage your business by holding customers hostage. Allow customers to choose to be a part of your mobile marketing campaigns, and make opting-out an easy process. Customers don’t mind receiving communication from you through their phone, but don’t take advantage of the kindness they show, unless you want to lose them.
On your website and your mobile site, have links to your social networking and other affiliated sites. Company videos on YouTube, Twitter page, Facebook’s page, Google+ page, or Foursquare any resources that you can provide to your customers to give them more information about your business and who you are.
You must get someone’s permission to send them messages. If you do not, it will be considered as spam and you could get in trouble over it. Ask people to sign up as customers, and have them tick a box that said they agree to receive promotional offers via their mobile phones.
As stated before in the article above, we can do many things with technology. We can go anywhere, see anything, and even advertise on anything. With mobile marketing, anyone can advertise on any mobile platform, whether it is a cell phone or tablet. Using the advice from this article, you can use mobile marketing to advertise anything.