With all of the different types of marketing that exist, it might be hard to track down what works best with which media type. In the case of mobile marketing, it is pretty easy to narrow down not only what media you want to focus on but also what audience. Read this article for some great tips.
Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns need to be easily accessible, personal, and relevant!
Never hide who you are. Tell your customer up front what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.
Do not contact your customers just for the sake of contact. Always have something important to say when you message them. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
Make sure you’re keeping track of your social media presence as a mobile marketer. If you have a Facebook or Twitter page, you want to monitor what people are thinking of you and how many folks like/dislike you in general. This will allow you to fix some things to better cater to your audience.
Make sure that your messages are targeted to their purpose in mobile marketing. You won’t have any room for meaningless words here. If the customer cannot understand your message in a few words, then it isn’t even worth contacting them in the first place. You need to be very clear here as to your purpose.
Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.
Make unsubscribing to your text messages or e-mails an easy and painless process. Remember that just because a customer is unsubscribing to your messages does not mean they no longer wish to be your customer. If you make unsubscribing a difficult or impossible task, your customers will lose respect for your company or brand.
Getting a webcam and setting up a Skype account to have a face-to-face with your customers is a great way to handle mobile marketing if this fits your business. Not every person out there wants to be that personable in business, but if you have affiliates working for you or some seriously loyal customers, this is a good move to stay in contact with them, in a personal way.
Mobile marketing is all about catering to that particular niche, so you really have to play it up by formatting everything you put out to work well in the mobile world. So if you ever do make any videos, make sure they’re preemptively formatted for mobile devices to ensure the best quality.
Your thinking should change completely for mobile marketing if you hope to be successful, because you’re not really dealing with a one-on-one customer-client relationship anymore. You’re now dealing with people out in public browsing their mobile devices. This means you need to train your brain to think like a busy person and what would grab their attention.
Keep your material clean in order to keep your brand clean. Sending out raw, unfiltered material, even if you think it’s worthy of attention, can be detrimental to your mobile marketing efforts. Things don’t have to be outlandish to draw attention. They just have to be worthy of someone’s time.
You should be offering some type of coupon at least once a week on some type of product you’re selling or service you’re offering. Whether it’s a free app or eBook, a 7-day trial for something or even exclusive access to a certain area of your site or business, a weekly giveaway can work wonders.
Invite your mobile customers to communicate with you directly. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
To summarize, there are a lot of different ways that you can get your message out there, but few are as direct as mobile marketing. As you saw by the examples in this article, it can be extremely beneficial if you know what you are doing. Hopefully it works well for you.