In order to get the most out of your email marketing campaigns, you need to know how to construct the message you are sending. If there are issues with the email content, people will not want to read it, and then it becomes a waste. Continue on to the article below for some helpful tips on how to create a winning email marketing message.
To make a clear and memorable impact with every email, keep your marketing messages short and sweet. Every email should have a very clear message and should only include information, media and links that are completely relevant to that message. A succinct but convincing email will be easier for your readers to absorb than a windy message that tries to force too many points.
Always limit your mailings to people who have given you permission to do so. Without permission, you run the risk of losing potential customers and being labeled a spammer. Certain Internet service providers will blacklist you which will harm your marketing efforts and ultimately your business.
To improve your email reading rates, offer subscribers the option of seeing your newsletters in either plain text or HTML. Too many companies send their emails out in only one format, discouraging their less tech-savvy readers or alternately disappointing readers that expect a more dynamic presentation. Offering every newsletter in both formats makes it more accessible.
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
Get names if possible in the initial stages. This is good so that when you send out emails you can address it to them, which gives things a more personal touch. That personal touch helps your emails get more attention.
If you take the time to mention personal details in your emails, your subscribers will notice your efforts. If they see your message as a form letter, it will be deleted and you will be blocked. Using the first name of the recipient is easy, so take it a step beyond. In your data from their opt-in or subscription, you should be able to discern their geographic location, the time they registered and even why. Utilize this vital information in your marketing messages.
Keep your important aspects of your messages “above the fold.” This “fold” refers to the area that is previewed in an email program. Anything that is important should be arranged with this “fold” in mind. Many readers use these to preview a message before deciding to open it. Keep anything important within this area so that they don’t have to scroll to find it.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
If you have developed a strong brand image, make sure your emails reflect this branding. Use the identical color scheme already in play, and include your company logo with each and every message you send out. If your brand is established and has a fine reputation that is trustworthy, this gives added credibility to the emails you are sending out.
To encourage the growth of your marketing campaign, combine your marketing emails with social media marketing using Facebook, Twitter, and other outlets. This will allow your customers to pass your information along to their friends, and you can add new people to your email list when you engage social networking visitors and pique their interest.
Use plain text. Plain text emails will be received as more personable and HTML can be more difficult for some people to read. Some email readers may even prevent the delivery of HTML, depending on user settings. Plain, simple text will always be easy to read and very well received.
If you are following up with your customers, you can send a follow-up email to them that includes a warning. Attach a line in your message that allows them to sign up. The closing postscript can include a phrase that this can be a very low investment on their part.
As you are now aware, it is very important that the content in your email marketing message be on point. If the message is unclear, you will end up with frustrated recipients who will not want to open your emails in the future. Apply the tips from this article so you can be sure you are sending out a proper email marketing communication.