Are your email marketing attempts failing to get the results you would like? Are you interested in email marketing, but aren’t sure where you should start? This is the article for you! The following article will tell you what you need to know to put together a successful email marketing campaign.
Always seek permission before sending marketing emails to potential customers. Sending unsolicited emails will quickly have you labeled a spammer. Getting permission to send your messages doesn’t have to be hard; offer something valuable to your customers in exchange for the ability to email them, such as a discount, coupon, or other sign-up incentive.
Before you put someone on your email marketing list, you need to have their permission. If you don’t have their permission, you will be responsible for sending spam and there will be many complaints. Your email provider may even dissolve your account if they get wind of what you’re doing. Prevent that from happening by requesting that people subscribe to your list.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
While you want to use your email marketing to improve your sales. The only way to get potential customers to read your emails is to convince them that they have value. To do this, your emails should always contain concrete, useful information and relevant links, and not just generic sales fluff.
It is important that your friendly form line is one that your subscribers will recognize. For example, do not have the CEO of your company sending the emails. The reader may not know who it is from and just delete the email. In the subject line, put your business’s name.
Not only should you provide your subscribers with an easy way to unsubscribe, but also you should ensure that it goes into effect immediately. Receiving emails from you after they have unsubscribed will give recipients a negative impression about you, harming any future relationships with them. Process requests to unsubscribe right away.
You should not use images to convey your most important information. Many modern email clients – web-based ones, especially – will not display images automatically. Your message will become impossible to read if the images are not displayed correctly. Put information that is the most relevant in text and use alt tags for images.
In order to better target your e-mail marketing campaign, you can allow people to select particular categories of e-mails that they wish to receive. This will ensure that the e-mails that you send contain information that they are interested in. It also reduces the chance of people unsubscribing due to receiving too many e-mails that they are not interested in.
Ensure that your marketing emails are as brief as possible. Be as concise as you can be. This will show the reader that you respect how much their time is worth. If your message is brief, your readers are also more likely to read the entire thing. Remember the importance of this, as your important links and content will probably be near the end of the email.
You can create a targeted mailing list by having customers get their friends to sign up too. The reasoning is that their friends are probably interested in the same things as they are and trust a friend’s recommendation. Include a subscribe for the link in your emails so that customers can forward them to friends, helping your mailing list grow by leaps and bounds.
It is important to make your emails as personal as possible. If they feel like they are reading a form letter, they will hit delete and block. Using the first name of the recipient is easy, so take it a step beyond. You should be able to tell when, why and where they signed up. Utilize this information within your messages.
While extra graphics and other things that can easily be blocked by filters are unnecessary and detrimental to your campaign, your company logo does need to be included in order to make things’ consistent, familiar, and professional when you are in contact with prospective customers. Failure to do this will harm your email marketing campaign immensely.
Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.
Email marketing is capable of delivering amazing results. However, just like other marketing tools, proper use is required to achieve these results. With the knowledge gained here, you are ready to begin succeeding with email marketing. Try a few of these tips and techniques, and you should see some immediate results!