What is marketing on Facebook all about? What sort of opportunities are available there? What can one expect to gain once a campaign is complete? The truth is that the sky is the limit, and only your knowledge will hold you back. Read this article to learn all you can before you begin.
You posts should always be professional when you are using Facebook marketing. While social media usually has a relaxed tone, present your business and yourself professionally. If you keep it professional, you will gain the respect and trust of your clientele.
Reply to any comments left on your wall. Take a look at your wall daily, and pay attention if someone tags you in a post. Respond to concerns, especially when it is a direct question or product concern.
When you publish something on your website or other social media accounts, link to it from your Facebook page. If you write a blog, make sure that new posts appear on Facebook. Your Twitter page and other pages can be linked straight to your Facebook account.
Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Never argue with a member of your fan base. There may be some people that do not like your product and they might say negative things. Keep your cool in this type of situation. The way you handle it will give people a good idea of what it is like to do business with you.
Likes won’t pay your electricity bill, shares won’t bring home the bacon and comments won’t pay your employees’ wages. None of these things directly help you turn a profit. You can easily advertise on Facebook without ever investing in a Facebook business page, so consider other options and how much money they can make you.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your clients really have no need to follow you on Facebook since they generally only deal with you once and they’re done. Use ads instead of a Facebook page in this circumstance.
Avoid posting non-related updates that don’t enhance your content value. While personal updates or thoughts on events might seem important to you, you have to remember that it might not interest your subscribers. If you are going to put up personal things, do it on your personal page.
Ask followers to suggest topics or ask for their opinions on company decisions. Subscribers love to feel a connection to the brands that they follow. A great way to do this is by getting them involved in business decisions. For example, if you blog, try asking them what kinds of posts they would like to read.
Only invest real resources in this form of marketing. Facebook is a popular site and marketing on it takes time. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. To get the best results, allocate real resources.
Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
When your campaigns are failing, you may question what went wrong, but it’s often a lack of education which holds you back. Thankfully, you read this article and now have a thorough understanding of how to market correctly on Facebook. This means that your next campaign should be a profitable one.